I redesigned my local football club’s badge and brand identity to modernise its look and create a more consistent visual presence, while staying true to the club’s heritage.

I based my redesign on the club’s existing badge, modernising the colours and typography to create a cohesive, recognisable identity across football shirts, merchandise, and digital platforms.

Brief - Explore and celebrate a craft and all that could entail. Understand it, then devise a proposition and communicate it in an appropriate and inventive way.

Solution - I crafted a new beer brand paying homage to Europe’s rich brewing heritage. My aim was to encapsulate various historical epochs through the logo design, choice of typeface, and iconography.

Typography - By designing a typeface inspired by monastic styles, I aimed to reflect early European brewing history and create a logo that can easily adapt to different European languages.

Brand continuity - The combination of the stained glass pattern and golden logo ensures that my brand catches the eye on any collateral it’s placed on.

Brief - Create a collaboration between two unlikely brands, services, products, or apps to create something new that will excite new audiences. Think about how this collaboration can help to solve a current issue.

Solution - Reviving Little Chef roadside restaurants in collaboration with Tesla Supercharger, creating a modern interpretation of a previously defunct brand, with an emphasis on expanding access to quick and reliable electric vehicle charging points.

Rebrand - This collaboration focuses on revamping Little Chef’s branding and integrating it with Tesla’s existing brand identity. Through modernising the mascot and typeface, I’ve ensured that the branding remains relevant and contemporary.

Brief - Revitalise the packaging and brand world of one of our iconic brands, Frazzles or Chipsticks. Dive into a flavour filled journey with a fresh modern perspective for a brand new appearance.

Solution - A contemporary design utilises the Smiths logo as a backdrop, seamlessly integrating alternative flavours. Additionally, a new logo, created using prints and paying homage to the original, embellishes the front.

Logo development - The logo incorporates playful potato prints for a whimsical touch. Initially, I attempted to form the letters directly from the prints, but found this unfeasible.

Social media - The adverts on social platforms ensure brand continuity by integrating the packaging, typeface, and my prints. The circular backdrop is strategically designed to captivate viewers’ attention, directing it towards the packaging.

Brief - How can you take something so easily accessible and turn it into a desire worth paying money for? How do you add value to something that seemingly has little or no value? How could you create mass demand for something nobody ever asked for?

Solution - Selling bad weather through a smartphone app that automatically discovers budget-friendly holiday options to destinations during less favourable weather conditions.

Logo development - When designing my logo, I drew inspiration directly from the condensation on my window during a sunny winter’s day, creating transparent water droplets that allow flexibility with many colours and backgrounds.